6 potent tips for nailing media interviews
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.
An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.