The platform’s goal is to ‘promote healthy conversation,’ which means battling the toxic environment of fake news, conspiracy theories and online threats. Will this help it do so?
Many marketers have turned to visuals, freebies and shareable menu items to encourage consumers to talk about and purchase their products.
Partnering with bloggers and popular social media personalities to spread messages about your products and services can boost your brand—and sales. Here’s how to do it right.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Kimberly-Clark said it faced increased backlash over its ‘soft and strong’ product line, and though the name didn’t endorse gender inequality, it was listening to its customers’ feedback.
Keeping up with all your platforms and feeds can be a tremendous time commitment. Consider these handy helpers to lighten your load.
Most people agree that lying is improper, but marketers are accustomed to fudging the facts to persuade audiences. However, today’s consumers are more skeptical than ever.
Marketers and PR pros might think the new data security law in Europe doesn’t affect them. Here’s why they should reconsider.
Though similar posts have been circulating by individual Twitter users, the publication was slammed for using clickbait to trick its readers into doing their civic duties.
Start by layering punchy text over a striking image. Feature a call to action, and include an interactive element.
If you recognize these telltale signs of a stagnant position, it’s time to move on—maybe into something that seems a little scary.
Not responding to pitches. Abandoning stories without notice. Spiteful online shaming. A public relations pro has her say on the worst attributes of smug reporters.
The axiom ‘dress to impress’ is never more relevant than in communications, where the perceptions audiences have can make or break your image.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
It takes hard work and a lot of practice to comfortably and successfully have a recorded conversation with a reporter. These tips can help you get started.
