For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding.
The company announced it would restrict access to Facebook Live tools for users who violate certain rules. It hopes a “one strike” policy will prevent terrorists from broadcasting attacks.
As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels.
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.
The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career.
In a poll of 10,000 employees conducted by Ragan and Blind, the transportation company rebounded after controversies. Not every firm, nor their top leaders, fared so well.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers.
Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks.
