Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver.
The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?
What were the words and phrases that changed hearts and minds last year? Here are key ways public figures changed an array of debates with artful—or awkward—usage.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media.
Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack.
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
PR pros often have to broadcast a message they find unpalatable but inescapable. Here’s how to hold your nose and hit “send” —and still keep your pride intact.
Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Follow these guidelines for success.
Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture?
The casual construction might be widely employed, but that doesn’t mean you should use it in business writing. Here’s why communicators should consider going a different way.
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights.
