Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
If you’re sending the same message to everyone, leaving managers in the dark or measuring ‘awareness,’ you should rethink your processes.
How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
