How a great company culture can bolster your public image
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.
The company wants to stop playing defense and get ahead of coming government oversight in Europe and the U.S. Can the network’s leaders reshape its public image?
To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist.
Winners share how their campaigns scored big.
Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign.
The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money.
Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary.
Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum.
To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help.
In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.
Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices.
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed?
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.