How to think about events during the rest of 2020
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
Finding stories in your data can lead to big earned media wins.
Also: The majority of publications continue to focus on COVID-19 news, Disney World shares recipe for popular resort treat, Hy-Vee hands out masks in Iowa, and more.
Digital platforms across industries draw big audiences with reliable news, analysis and commentary.
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge.
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use.
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more.
Here are three questions every PR pro should be asking about their brand right now.
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.
Make sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too.