It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help PR writers punch up their copy.
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
Many PR pros are descriptive writers, but are they using the correct modifiers to describe people with disabilities? Probably not. Here’s insight from the AP Stylebook and beyond.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
