While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed?
Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. Here’s how everyone can contribute.
Recycling content, highlighting historical employees and calling for contributions, the English language’s leading lexicon celebrates its past with a ‘globular organ of sight’ to the future.
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists.
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. Consider these insights.
Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap.
Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? Consider these insights.
The social network has rolled out new features for businesses looking to make a splash. Here’s how PR pros and marketers can adapt to make the most of these new tools.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Should your blog posts be long and detailed or short and data-rich? No matter what topic you cover, make sure you post as regularly as you can.
As many members of the media turn away from traditional models for sourcing stories, how can PR pros reach them? Try these tactics instead.
Though a spokesperson wouldn’t say the glitch was a causal factor, the scandal gave plenty of ammunition to the bank’s critics. Will another apology cut it for the embattled company?
Creating video content for the small screen requires a unique aesthetic. Make sure you eschew these costly production mistakes when creating your next campaign.
