No comic, no president—yet the speaker wows White House reporters
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.
If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop could be running afoul of writers, editors and producers.
Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.
The executive has been refuting poor coverage of Tesla, and in his latest tweetstorm, criticized news outlets for being hypocrites. How will the move affect his own credibility?
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.
You can build up your search engine optimization strategy—as well as succeed with media relations efforts—if you pitch properly. Here’s what to consider and what to avoid.
You might be dreaming of a delicious bird with a side of mashed potatoes and stuffing you’ll soon eat, but don’t extend the meal to your media relations efforts. Instead, follow these tips.
Increase the chances of media coverage and avoid virtual trash bins by following these guidelines, given by a music PR veteran.
The biggest awards night in country music wanted to set the tone for interviews and protect its stars from loaded political questions. Neither the singers nor the press were happy about it.
Don’t let the time you spend crafting your pitches be for naught. These insights can help you entice journalists and increase your chances of securing media coverage.
The TV channel’s ‘Shark Week’ segment featuring the most decorated Olympian of all time might have disappointed some social media users, but it got viewers to dish about the show.
Thanking writers and establishing personal connections can set you up for further success.
You’ve landed an interview for your client or boss as an expert in a news story. Here’s how to help make the journalist’s life easier—and ensure a stellar quote gets used.