In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference.
The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging.
By limiting relevant pages to two per domain in many searches, the company is challenging communicators to get even more creative with content. Here’s what you must know.
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site.
The social media app’s users will soon see posts in their feeds marketed as ‘paid partnerships’—even if they don’t follow the content creator.
Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
Be they freelancers or independent contractors, these professionals often make it possible for your organization to take on and complete key projects. The key to a solid relationship: trust.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
Top executives might clam up for any number of reasons: Maybe they fear bearing bad news, or established practices leave messaging to someone else. Try making these pivotal adjustments.
The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away. Now, Huawei is making its case with pressers and op-eds.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
