Some media outlets report news with a particular leaning, even a political agenda. That doesn’t forgive the withholding of information from a given organization. Here’s what can be done.
Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’
Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish.
Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
The hiring practices and cultural climates of U.S. workplaces are rapidly transforming—with serious implications for employees and job seekers.
Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition.
A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
