If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines.
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.
The personal touch is essential for many consumers, especially in an era of dwindling public trust. Still, you can deploy digital assistants for rudimentary, time-consuming tasks. Here’s how.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.
Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.
Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
