8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
Experts share their inspiration and advice for finding earned media success in the coming year.
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines.
Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.