Tired of your competitors’ websites outshining yours? Use these arguments to pitch a digital upgrade to your bosses.
Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, says the industry can’t afford to spend years arguing over the most effective social media metrics.
The author, a member of Generation Y, spent the summer helping oversee a group of interns. She offers these lessons for young managers.
The author discovered an article he’d written in 1999 about pitching journalists via email. We’ve reprinted it here. Add your own dash of Y2K paranoia.
The president’s Twitter account sent more than a hundred tweets on Friday, urging GOP lawmakers to compromise on a debt-ceiling deal. The effort cost Obama 36,000 followers.
The Grindstone article cites a high ratio of women to men, though curiously omitting the numbers that include dollar signs.
The major players take to their corners (with PR help); the conditions Edelman allegedly set before working with News Corp.; News of the World reporters scramble for PR jobs; a whistle blower is found dead; and more.
The major players take to their corners (with PR help); the conditions Edelman allegedly set before working with News Corp.; News of the World reporters scramble for PR jobs; and more.
A sports reporter turned PR pro hammers out some lessons from the spat between professional football players and the team owners.
Here’s how companies are using social media, the lessons they’ve learned, and how you can make their tips work for you.
From Nixon to Anthony Weiner, private statements or tweets are the great undoing of many public figures. Here’s how to prevent—or react to—such a crisis.
The South Korean city of Pyeongchang will host the 2018 Winter Olympics, thanks, in part, to these men.
Can bloggers, journalists and readers figure out what your organization does from your boilerplate?
Unlike previous efforts against Mattel and Nestlé, the environmental group’s campaign against the automaker has set goals that are far too broad.
How do you measure publicity? A Wall Street Journal column debunks ad value equivalency, but says ‘no simple alternative has emerged.’
