Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.
Practice being decisive, plan ahead, and simplify the battlefield. Also, be confident like ‘The Fonz.’
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
When the heat is on, you can easily get burned—so avoid these common pitfalls.
The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
