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Measurement | Trevor Carver

How PR can begin to implement true KPIs

It’s time for a meaningful conversation about measurement.

HOW I GOT HERE | Isis Simpson-Mersha

Michael Johnson shares the driving force behind impactful storytelling.

AI and Automation | Allison Carter | Justin Joffe

A new OpenAI model was unveiled and California passes new AI regulations.

AI and Automation | Jennifer Jones-Mitchell

AI is expanding options for PR pros.

Comms Week | Ragan Staff

Ragan’s Communications Week runs Nov. 12-15.

THE SCOOP | Casey Weldon

Plus: Jobs report likely means good things for U.S. economy; SearchGPT not yet Google killer.

AI and Automation | Allison Carter | Justin Joffe

A beloved social media tool skyrockets in price due to AI; California passes groundbreaking regulation bill.

AI and Automation | Sean Devlin

DiSciullo shares her thoughts on making the AI boom work for the comms function.

Measurement | Casey Weldon

Generic engagement numbers and readership figures won’t tell the whole story.

AI and Automation | Justin Joffe

What you need to know about the latest research and developments on AI risk and regulation.

Daily Scoop | Casey Weldon

Plus: The Onion releases a paper edition (yes, really); FTC cracks down on AI-driven fake reviews.

Media Relations | Casey Weldon

One key: Make sure messaging aligns with the company’s development stage. 