The current crisis poses many challenges that are a perfect match for a PR pro’s skillset. Here are some ideas for tackling problems for clients—or for your own organization.
Here are some tips for improving your virtual presentations during the coronavirus pandemic.
Consumers want to feel that you are speaking directly to them and about the issues they face, but they are increasingly uncomfortable about company databases that mine identifying data.
In a new survey from Peppercomm and the Institute for Public Relations, only a few leaders are fully prepared for a post-COVID recovery. Communicators play an essential role.
Here’s a roundup of the week’s crisis communication news for communicators.
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.
During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.
Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens.
From cave paintings to the internet, homo sapiens—and our thick-browed forebears—have worked to develop new means of conveying information and opinions.
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
Seeking feedback is a smart move, but are you undermining your pulse polls and long-form surveys with a closed workplace culture? A new guide reveals how to fix that.
Also: Amazon and Purell scramble amid sanitizer shortage, the growth of influencer marketing, Associated Press Australia closes, and more.
