3 PR lessons learned from experience in broadcast media
Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.
Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.
Learn how to stop being an order taker and take the lead as a strategic advisor.
Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
Get top-level guidance on making the most of this powerful yet misunderstood PR tactic.
Also: Triller hosts Black Creator Conference, NPR launches diversity newsroom tool and Disney Parks introduces planning app.
As excited as you might be about your latest round of fundraising, tech reporters need to see more.
The data is a reminder about the tough task facing media relations campaigns, as well as proof the value PR brings to the table.
Also: Tide makes documentary series to promote homeless outreach, FTC blasts Facebook’s defense of researcher ban, and Colorado Rockies investigate racial slur.
For freelancers, the question of how much to volunteer is ever-present.
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.