How PR should adapt to the rise of Substack and the niche newsletters
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
As we head into a new year, here are some ideas on how to redefine work/life balance in your agency or company, and hold onto crucial employees.
A policy update from The Verge offers a glimpse at how PR pros are breaching media relations etiquette.
Make sure you are developing your curiosity and your resilience to overcome the challenges of an uncertain future.
Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.
As every gardener knows, spring blooms require preparation and tender care well ahead of schedule.
Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.
Also: Crate & Barrel launches Kid Activist program, Tesla’s Elon Musk spars with World Food Programme Director on Twitter, PR Daily launches leadership network, and more.
Tech for maximizing user-generated content, video and project management top the list from The Campaign Workshop.
Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.
Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.
Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.
Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.
Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.