With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels.
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Here are some tips for addressing social media, racial justice, employee conduct and more.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
If you want to speak with the media, then you need media training.
Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.
After the COVID-19 crisis, you need accurate data and insights to inform your messaging.
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
Here’s a roundup of the week’s crisis communication news for communicators.
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
