From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points.
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
Maryland politician Kirby Delauter demanded that the Frederick News-Post no longer use his name. The paper turned around and printed his name 27 times in one editorial. (Updated)
People are far more likely to spread the word about your organization when they have a story to tell.
The short answer is yes. It just takes a little creative thought to figure out what to measure.
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
The 17-question quiz includes asking takers to identify the homes of TV networks, knowing your stuff about ‘House of Cards,’ and lots of social media.
Fans of elegant beer receptacles can see the glasses at work in a video and even download a song played on them.
Stories need more than just plots and settings. They should have characters, conflict, and themes, too.
A few weeks after asking customers to keep their guns out of stores, the coffee chain is taking another political stand, albeit one with which most people agree.
A customer (and health care editor) is annoyed by the store’s new phrase, ‘Be well,’ and the PR department doesn’t seem to care.
Considering hiring a PR firm? The owner of a PR firm explore the topics you may want to explore before you strike an agreement.
Unless they need them—and even then, consider used options. Plus, is a PR/advertising convergence upon us and do bloggers reserve the right to freedom of the press? That, and more.
Would these guidelines work at your company? Plus, nerds and Hollywood collide for Comic-Con, marketers told to go fish, and it’s Thanksgiving in July at Target.
On Wednesday, the CEO of Facebook teased reporters about an unveiling next week. What do you think: Big announcement or lame attempt to counter Google?
