The Consultant is InRebecca Shaffer
8 lessons communicators learned in 2021
The communications industry has fundamentally changed . . . for the better.
Search Results (lessons in leadership)
COUNTDOWNBeki Winchel
3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Lessons in LeadershipAlicia R. Thompson
3 essential elements of leadership for the ‘next normal’
A vice president of communications for Randstad USA makes the case for what lessons leaders should take from a turbulent 2020.
Crisis CommunicationsRobby Brumberg
Crisis comms lessons from the United States Postal Service
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
WellnessRobby Brumberg
Engagement and wellness lessons that must be learned from the past year
2020’s hardships have opened the door to permanently transform the way we work. Follow this guidance to enshrine worker well-being at the core of your business strategy moving forward.
Visual & Video CommunicationsBeki Winchel
6 communication lessons from Giphy’s ‘Year in Review’
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
MarketingDustin York
Branding lessons from the relaunch of the Ford Bronco
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.
Ragan Insider Ted Kitterman
Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Beki Winchel
Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Ragan Insider Ted Kitterman
An Uber bot blunder and a Chase ‘motivational’ gaffe yield key lessons
The high-profile brands have big Twitter followings, so any missteps—automated or at the hands of a human—will be hugely magnified. Here are precautions social media teams can take.
Ragan Insider Beki Winchel
3 diversity lessons from Ancestry’s recent ad backlash
The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.
Ragan Insider Frank Strong
17 illuminating PR and marketing lessons from 2018
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
Ragan Insider Beki Winchel
7 PR lessons from ‘The Big Bang Theory’
The sitcom is coming to an end in May, but its humorous characters—along with the insights they inspire—can be remembered long past that. Consider these takeaways.
Ragan Insider PR Daily Staff
Free webinar: Lessons from lululemon on using live video to connect employees
Athleisure apparel giant lululemon has its internal video streaming down pat. Learn how your brand can use the same tactics to create a more engaged workforce.
Ragan Insider Jacqueline F. Strayer
Beyond the kitchen: Communication lessons from Anthony Bourdain
In work and in life, the celebrity chef and author transcended cultures, countries and careers. Here are takeaways from his culinary adventures, his social stances and his vivid storytelling.
