Your content deserves engaging, dynamic images to capture readers’ imaginations. Finding quality photos that are free to repurpose takes a little extra effort.
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.
Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes.
The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’
The ride-hailing service plans to go public, following the lead of Lyft, which started trading on Nasdaq on March 29. The labor action—held today in major cities—is more bad news for Uber.
It can be too easy to lose sight of your long-term goals amid all the daily tasks of a PR career. Here are some tips to make sure you keep your eyes on the big picture.
The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.
The visuals-sharing platform outlined its plan to amass revenue as it prepares to offer its stock to members of the public. It still faces stiff competition from other social media sites.
Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?
