Search Results (custom content)

Leveraging your connections is easy—and essential.

Why readers pay attention to only a small percentage of Web content.

It’s usually a surprise to hear people say they can’t find good content. Yes, I understand that in some cases, given the narrow scope of the project, this may be the case — there’s always the exception. But content resides in many places. As social media strategist Jay Baer (who has more than 300 posts in two years on his own blog) explained this week, his most popular posts showcase a number of ways to create content based around your strategy . And PR pro Arik Hanson points to&n…

Web writing must inspire immediate interest or you’ll lose your readers. Here’s a quick guide to attracting—and keeping—them.

In the first quarter of 2009, consumers said they were more satisfied with airlines and cell phone providers than newspapers. This comes from the American Customer Satisfaction Survey, which— duh —surveys American consumers on their satisfaction with various industries. Scores are tallied from one to 100. The newspaper industry notched a 63, airlines a 64 and cell phone providers 69. Full-service restaurants scored the highest with an 84. Related Editor & Publisher The Associated Press has be…

Even the best communicators are capable of making small mistakes … but those small mistakes will cost you readers.

You’re probably hearing lots of chatter about mobile: It’s the future of social media and marketing; soon everyone will be using mobile apps; it will one day marry your daughter. But for most companies, mobile still seems years away — not for these companies, though. Adweek profiled three major brands — Pepsi, Best Buy, and Fresh Direct — and their efforts to tap mobile to reach customers.  Related Mashable 5 companies reinventing mobile.