Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
Also: a look at Twitter’s unrequited love for the NASA Perseverance Rover.
Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom.
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Also: Bank of America advances DEI commitments with Racial Equality Award nominees.
The fight for comms talent demands that agencies change how they operate, from client relations to internal decisions.
You don’t have to love the spotlight to have a great comms career.
For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.
Also: Elon Musk tweets an invitation for union organizers to hold vote at Tesla, and more.
Also: Advice for PR pros from a Chicago Tribune journalist.
A veteran government speechwriter shares a few inspiring tips to capture your exec’s voice—and to improve your own presentations.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.