With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.
With many employers considering a hybrid model, or a full return to in-person work, will these concessions be enough to stay competitive for top talent?
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial.
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path.
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.
A look at how the consumer car shopping website quantifies media coverage.
