What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Reporters are inundated with requests, and your ‘just checking in’ call or email might damage your media relationships. Here’s why you should take a breath and be patient.
As an effort to highlight its Top Companies list and the jobs available, the platform is teaming up with Live Nation to offer the position at the singer’s tour stop in Dallas, Texas.
See the work that impressed our judges.
Learn the secrets of the agricultural co-op’s internal communications.
We wanted the best in business for video. You answered by putting us on the edge of our seats with hours of amazing video content. Check out the finalists in the 2015 Video Awards.
Politicians, public figures and social media users remembered the former first lady on Sunday by sharing her famous quotations and beliefs.
Our countdown of the year’s top stories continues.
Readers focused on the qualities and routines of communicators, along with tips to boost content marketing and media relations.
Readers were intrigued by online content that gets shared most often and a social media manager’s average day, among other stories this week.
There’s the thrill of landing your first story, and the agony of getting cut from a segment. It’s just another day in the life of a PR pro.
It was inevitable that at least someone at your New Year’s Eve party wasn’t going to understand your job. If only you could have head off irritating questions by referring him or her to this list.
Journalists were likely none too thrilled this week to learn that their jobs are reportedly endangered, although their alleged replacements—our readers, basically—sure showed an interest.
