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6 communication lessons from Giphy’s ‘Year in Review’
Visual & Video Communications  |  Beki Winchel

6 communication lessons from Giphy’s ‘Year in Review’

Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.

Crafting snappy internal comms emails: if you want it to stick, make it quick
Writing & Editing  |  Robby Brumberg

Crafting snappy internal comms emails: if you want it to stick, make it quick

Comms expert Kristin Graham shares her tips for inbox messaging mastery.

5 best practices for thriving digital employee communities
The Workplace  |  Meghan Madhavan

5 best practices for thriving digital employee communities

Discover how Cargill and Ernst & Young are using Yammer networks to connect employees and drive business goals.

TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M
Daily Scoop  |  Beki Winchel

TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M

Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.

Motorola’s comms leader shares virtual events tips
Marketing  |  Ted Kitterman

Motorola’s comms leader shares virtual events tips

Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.

5 proven strategies for making better decisions in stressful moments
Crisis Communications  |  Paul Napper & Anthony Rao

5 proven strategies for making better decisions in stressful moments

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.

How future pros see the emergence of virtual conferences
PR Industry  |  Jaliana Griesbach & Rachel Meltzer

How future pros see the emergence of virtual conferences

PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.

KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Daily Scoop  |  Beki Winchel

KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns

Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.

Why listening is a superpower for social media managers
Social Media  |  Ronn Torossian

Why listening is a superpower for social media managers

Here are some ways to make sure that your brand building on social media is a two-way street with consumers.

Expert guidance on responding to cyberattacks
Crisis Communications  |  Robby Brumberg

Expert guidance on responding to cyberattacks

Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19
The Workplace  |  Emily Czenszak

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19

One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time.

Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Research Snapshot  |  Ted Kitterman

Report: 72% of communicators had a crisis plan before COVID—but was it enough?

Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re  preparing for 2021 and what has employees worried.

Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Daily Scoop  |  Beki Winchel

Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’

Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.

From crisis to hope: Marriott’s journey through COVID-19
Ragan Insider   |  Ted Kitterman

From crisis to hope: Marriott’s journey through COVID-19

A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.

How internal communicators can manage and mitigate bad company reviews
Crisis Communications  |  Elizabeth Williams

How internal communicators can manage and mitigate bad company reviews

How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.

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