Ragan Insider Laura Hale Brockway
34 redundant, repetitive, and superfluous phrases
Eliminate tautologies from your copy; your readers will thank you.
Search Results (opinion)
COUNTDOWNBeki Winchel
7 PR lessons from ‘Hamilton’
The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.
COUNTDOWNBlair Nicole
6 PR strategies to help your brand through the COVID-19 pandemic
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
COUNTDOWNBeki Winchel
Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
The WorkplaceEmily Czenszak
From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19
One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time.
PR IndustryTed Kitterman
11 predictions for 2021 from PR insiders
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
Crisis CommunicationsRobby Brumberg
Report: How communicators should proceed with COVID-19 vaccine messaging
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
Crisis CommunicationsKaren D. Groppe
9 lessons from HIMSS’ COVID-19 strategy
What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
PR IndustryAlisa Valudes Whyte
PR fundamentals help deliver on corporate charity initiatives during the pandemic
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.
Ragan Insider Ted Kitterman
The importance of civility for brand reputation in 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Daily ScoopBeki Winchel
IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
A Day in the LifeTed Kitterman
The Castle Group’s Sandy Lish shares why PR pros must stand for something
For this agency leader, this is a chance to embrace meaningful change on issues like DE&I and that clients will be looking for outspoken partners.
Crisis CommunicationsBrian Pittman
5 ways to fortify your crisis response for 2021
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
Crisis CommunicationsChristy Hiler
5 keys to navigate vexing workplace discourse
Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.
Brand JournalismSally-Ann O’Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
