Ragan Insider Michael Sebastian
The 15 worst companies for customer service
As you might guess, the list contains many of the usual suspects, plus two organizations hit hard by Hurricane Sandy.
Search Results (custom content)
Ragan Insider Jackson Wightman
11 questions to ask before sharing content on social media
A good post on Twitter or Facebook can lead to new followers (who might become customers); a bad post could spiral into a PR nightmare. Let these questions guide you.
Ragan Insider Garrett Heath
How to create visual content on a shoestring budget
Images are the new currency for brands online, but the challenge is often finding someone to create them. Here are five options for brands on a budget.
Ragan Insider Doug Rice
12 ways to thank your brand’s customers and fans
People love gratitude, so show them some. Pick one (or more) of these suggestions and show that customer or social media fan some love. It could go a long way.
Ragan Insider Kelsey Cox
The benefits of responding to customers on social media
Are your executives or clients wary about investing in social media? This infographic shows the power—and return on investment—of engaging with people online.
Ragan Insider Breena Fain
7 reasons PR departments should drive content
As organizations grow their digital presence, content has become the currency of choice. PR professionals should be helming the effort, the author says.
Ragan Insider Mars Dorian
5 ways to impress your audience with visual content
The way we consume content is evolving. Don’t let yourself become a Neanderthal of the digital.
Ragan Insider Kevin Allen
Most consumers prefer social media customer service
A recent U.K. study found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers.
Ragan Insider Mark Schaefer
How to create great content in 15 minutes
Use these six tips to network and create micro-content your audience will love—in a fraction of the time.
Ragan Insider Matt Wilson
Study: Positive content most likely to go viral
Content that evokes ‘high-arousal’ emotions—be it awe, happiness, or anger—is most likely to be shared.
Ragan Insider Alan Pearcy
Content management associate for Bluefly
Don’t shoo away from this one.
Ragan Insider Russell Working
Sex up your content: 6 tips for brands from Gawker
Don’t actually imbue your stories with sex, but the Web provocateur’s headline-obsessed, data-driven mindset might be the shot in the arm sorely needed in corporate communication.
Ragan Insider Gini Dietrich
10 content ideas that generate comments and shares
Looking for a blog topic? Take your pick.
Ragan Insider Joe Chernov, Ann Handley, et al
The content marketing guide: 15 tips from the experts
Create and publish useful content—it’ll help build your audience and improve the bottom line. Here’s how you can get started (or continue on your path).
Ragan Insider Shel Holtz
5 steps to scoring more press coverage through content curation
Businesses that adopt this strategy will be ahead of the curve—and reap the benefits.
