Though his biggest accomplishments in PR happened decades ago, the ‘father of PR’ can still teach professionals a lot about how to turn eyeballs.
Is the word “utilize” on your résumé? How about a list of your college classes? If so, they have to go.
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
Getting the attention of journalists can be an intimidating challenge, but it isn’t insurmountable. Do a little prep work to give them lots of incentive to listen.
The experience of being a client helped one former agency owner turned software startup boss to gain a different perspective.
The film ‘Burt’s Buzz’ digs into the life of the fascinating Burt Shavitz, the man whose face appears on every Burt’s Bees product.
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
Don’t dilute your messages with a word that dilutes your impact. With a bit of ad-hoc research, the author found women use the word more than men. What do you think?
The magazine publisher was among the companies targeted last year during a surge of litigation by interns and intern advocates seeking better compensation.
Ask Warren Buffett what he’d bet his billions on today as opposed to just a few years ago, he might just lean toward the likes of BuzzFeed. Plus, #TwitterFiction, speed writing, and more.
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
Having trouble getting the press’ attention? Be a first responder. Help reporters when there’s nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
First off, spell the name of the person to whom you’re pitching correctly. Then follow the example of a top-notch pitcher who got everything right.
A tagline or an ad campaign may not be the thing your brand needs to thrive. What it may take is a streamlined way of thinking about yourself.
