Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
Please customers and search engines alike when you apply these tips to your content.
It’s easy to believe you’re practicing social media communication by starting a Facebook account and walking away. You just can’t do that with content marketing.
A profane video that a customer shot in a Dunkin’ Donuts store is making the rounds online today. Most of the criticism of the video focuses on the customer, but it may not be attention the brand wants. UPDATE: Dunkin’ Donuts is honoring the employee berated in the video.
Increasing reader trust, gamification, and reams of audience data will probably transform the way brands communicate with customers.
The manager of the Sanford, Fla., location where the driver worked apologized and said he fired the employees involved in the call. Papa John’s CEO also issued an apology.
Google’s ‘Universal’ and ‘Personalized’ search options help you gauge the real success of a brand or client’s content strategy.
Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.
If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit “publish.”
Ignore this hot trend at the risk of your clients and career.
Learn how to use the power of Pinterest through this interactive course with Shel Holtz.
A guide to getting legitimate search engine traction in your online posts and updates.
Is your content attracting audiences that are meaningful to your client or organization’s bottom line? Here’s how to make sure it is.
A 15-year-old high school swimmer asked Taco Bell on its Facebook page to send him a Speedo. The fast feeder granted the loco request.
Not so quickly, it turns out. A company tweeted customer service questions and complaints at 14 major companies. Guess which ones respond—and which ones didn’t.
