The car maker’s video shows how the brand helped a young girl send a message to her astronaut father, but some people believe the video was staged.
Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting—and delivering—memorable messages in any medium.
The fashion brand’s rewards program helped amplify content and encouraged fans to create their own content.
The bank’s high-ups continue to say tax-dodging practices were ‘unacceptable.’
If you don’t even have time to take a lunch break much less churn out great content, these seven tips can help you maximize your schedule.
REI’s social media team set up a website for photos of their fans’ outdoor adventures. They didn’t realize they were creating a huge storehouse of PR and marketing content for REI.
In just six months, the restaurant chain went from providing no customer service on social media to successfully launching a personable engagement strategy. Here’s how.
As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
News that IMG, which was recently bought by talent agency William Morris Endeavor, would lay off 3 percent of its workforce came four paragraphs deep in a lengthy statement.
Brand managers for the star asked followers to “meme-ify” pictures in an effort to create online buzz. They received a backlash of memes referencing sexual assault accusations instead. (Updated)
Going into social media with a ‘how hard can this be?’ attitude is a recipe for failure.
The report claims that nearly three-quarters of the company’s rentals in New York City are illegal. Airbnb pushed back, but not very hard.
With Sunday’s news that a health care worker in Dallas has contracted the deadly infection, would one voice leading the charge be helpful?
The medical center teamed with MediaSource and garnered coverage on NBC and Huffington Post, boosting the Alzheimer test’s creator, a prominent doctor at the university’s Wexner Medical Center, as a subject expert.
Choosing the platforms to fit your business isn’t simply about looking for what’s the coolest new thing.
