Ragan Insider Sally Falkow
Top marketing job in 2014: Director of content
Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you’d be a good fit.
Search Results (custom content)
Ragan Insider Jackson Wightman
34 reasons content marketing campaigns fail
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
Ragan Insider Richard Larson
Focusing on customer service as part of your marketing strategy
Just saying you care about your customers doesn’t make it so. You’ve got to make sure your policies support your sentiment.
Ragan Insider Adam Vincenzini
15 top-notch content curation tools
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
Ragan Insider Keith Ecker
Public relations or content marketing? Wrong question
PR pros build relationships and content marketers tell stories, but marketing magic happens when the two become one.
Ragan Insider Ayaz Nanji
Survey: Trends in content marketing
Almost 90 percent of companies say they create original content, but only 31 percent can tie content marketing efforts to sales and revenue.
Ragan Insider Matt Wilson
BlackBerry issues an open letter to quell customer fears
In the wake of job cuts and news that at least part of the company is up for sale, it tells its fans, ‘You can continue to count on us.’
Ragan Insider Kevin Allen
Netflix customer service rep goes full throttle
The company’s getting some great press for an employee playing along with a customer’s nautical-themed line of questioning in a chat.
Ragan Insider Mickie Kennedy
When customers ruin campaigns and how to avoid it
Examples from Skittles and actor Woody Harrelson provide templates for what not to do.
Ragan Insider Sophie Woodrooffe
Prescribing content: U.S. health care industry gets a dose of digital
As U.S. health care reforms take effect, startups, hospitals, and insurance companies are looking to content for everything from brand promotion to illness prevention.
Ragan Insider Kevin Allen
After customer backlash, CVS shortens receipts—a little
Twitter and Facebook users were astounded by the length of their receipts, which were extended significantly by ExtraCare coupons.
Ragan Insider Kristin Piombino
How to measure your content marketing campaign
Use this graphic as a checklist to determine whether your content marketing is helping the company’s bottom line.
Ragan Insider Danny Groner
5 ways to take your content marketing to the max
After a year of experimenting with his company’s content, a Shutterstock team member shares tips that may make it easier for your company to get started or to improve.
Ragan Insider Amy Taylor
4 user-generated content success stories
Learn from these brands that are building stronger relationships with their fans by sharing customer-created content online.
Ragan Insider Rebecca Joyner
9 ways to ‘jazz up’ your content
No need to grab your Capezios. Just define your objectives, identify your audience, alight squarely on your purpose, and let the magic begin. Then, weed out the crap.
