Twitter users lashed out at the restaurant chain for mishandling its response to the pop star. However, the utterance in Beyoncé’s latest song gave the brand a huge spike in sales.
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
Feeling tapped out? Try these techniques to get your creative juices flowing again.
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization’s audiences.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
If you don’t think Katy Perry, Beyoncé, Taylor Swift and One Direction have some marketing wisdom to impart, you haven’t been paying close enough attention.
Snapchat and Facebook have announced gains in viewership, and Pinterest is taking control of search through images. Here’s what it all means for brand managers.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
The e-commerce giant fired back at a Times article more than two months after it was published. Keep these lessons in mind when faced with negative publicity.
To paraphrase the old E.F. Hutton ad, when your CEO speaks, people listen. That’s why you must ensure what the head honcho offers is platinum—and not fools’ gold.
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
The dating app’s social media team slammed the magazine and writer Nancy Jo Sales, who responded to the criticism by retweeting supporters. (Update)
Plus a few tips from another author you may have heard of, Ernest Hemingway, how to make grammar fun, and more.
As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of ‘Obamacare’ easier for their audiences to understand.
If you walk into a room where you’re giving a presentation and don’t like the setup, say so.
