How PR should adapt to the rise of Substack and the niche newsletters
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy.
As information is more accessible to audiences around the world, communicators must be adaptable and consider how to use brand purpose to make an impact.
A policy update from The Verge offers a glimpse at how PR pros are breaching media relations etiquette.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
Here’s how the message can move beyond awareness to make an impact on issues that matter to the business and the world.
Mark your calendars for a free, enriching event that will help make your job a bit easier.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.
The use of an intercom to share coded language is forcing communicators to ask new questions about the limits of employee speech and freedom of expression.
Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.
Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK.
Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.
COVID-19 is teaching organizations to operate in new and unfamiliar ways.
Workplace experts share five predictions that will shape, transform and fuel the coming corporate revolution.
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.