Search Results (opinion)

Daily Scoop | Justin Joffe

How organizations plan to mark Juneteenth, Americans show deep concern for sources in news stories, and MLB explains new pitching rules enforcement

Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.

Daily Scoop | Ted Kitterman

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

Ragan Insider | Adriana Waterston

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

Marketing | Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

TELL ME ABOUT IT | Tina McCorkindale & Mark Weiner

As masks come off, what are the implications for PR?

Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.

A Day in the Life | Ted Kitterman

Allen & Gerritsen’s Eva Wasko: ‘Representation matters’

Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.

Ted Kitterman

In a post-crisis world, experts and peers are the most trusted

As audiences lose faith in media outlets, government and institutions, personal relationships with colleagues or an individual’s employer competes with expert insights.

Ragan Insider | Ted Kitterman

PR leaders weigh remote work options as offices begin to reopen

Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic.

PR Industry | Mark Weiner

How PR pros should put data and tech to work

With more and more tools available for delivering messages and measuring outputs, today’s communicator must become a master of the digital landscape.

Daily Scoop | Justin Joffe

Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire

Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.

Daily Scoop | Justin Joffe

McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike

Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.

Ragan Insider | Ted Kitterman

Should your brand reward vaccinated consumers with giveaways?

The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.

Daily Scoop | Justin Joffe

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.

Ragan Insider | Bart Donda

6 steps to a robust comms audit

Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.