Search Results (custom content)

Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.

From ‘the grandma test’ to personalizing your message, these guidelines can help you engage website visitors and email recipients alike.

Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.

Readers will come back to your site again and again if compelling content is augmented by rewards in the form of points, badges, or a position on a leaderboard.

Many marketers and communicators have predetermined messages they want to give customers. When a person asks for something specifically, though, ditch the script and listen.

Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.

Everyone talks about how important it is to create good content. Here are some tips that can actually help you do so.

You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?

The carrier did great in terms of cancelled flights and on-time arrivals, but lagged in denied boardings and customer satisfaction score.

Sit around the campfire and hear a terrifying tale about the marketing strategy that failed completely!