The maelstrom of coverage on news and social media ranges from lung capacity to lividity. Top aides’ admission that they ‘could have done better’ hasn’t brought much comfort to the public
Here are eight solid tips ensure your company’s summer program delivers a valuable experience for the interns and you.
On Wednesday, the Justice Department announced the indictment of 300 people for Medicare and Medicaid fraud totaling $900 million. Damage control is underway nationwide.
True talent can be found in the most unexpected places. In this author’s case, her own children revealed their zeal for language after a few rounds of a familiar word game. Broaden your vocabulary with these examples.
Affording young people an opportunity to learn about an intended career field can benefit those aspirants far beyond a mere paycheck. Why limit employers’ ability to make that possible?
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
Governor’s State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that.
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
President Barack Obama used social media to win two elections and spread messages from the Oval Office, but the first lady is a powerful online user, too.
Many PR pros actively engage with clients. The responsibility to keep things together often can be overwhelming. To help you stay grounded and focused on your craft, one pro says to go Zen.
Though we’re only a few months into 2016, these online PR and marketing missteps have produced headaches for the brand managers involved.
In the wake of the largest data leak in history, many celebrities, political figures and company leaders are scrambling for damage control.
The more brands turn to online strategies, the more comms pros must understand social media to effectively help their clients. Here are eleven things to keep in mind.
From full-blown marketing crusades to using trending hashtags, brands made the most of Tuesday’s event. Here’s a sampling of how various organizations participated.
Crises often call for timely statements to consumers, investors and reporters. One communicator argues that the job should come from within the organization, and not a PR firm.
