PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
One PR pro makes the case that there are some activities that can’t be replicated online. Here’s one way to think about structuring a hybrid future for PR workflows.
Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.
Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.
In the excitement to get back to ‘normal,’ one PR pro urges colleagues and clients to consider what wasn’t serving them in the daily grind of 2019.
Also: Adidas creates ‘swimmable’ billboard, YouTube tests comment moderation features, and Amtrak introduces sustainable trains.
Learn how levity, authenticity and transparency can help employees thrive—and possibly save your business.
The revered pastor, author and filmmaker offers wisdom on how to connect with your audience and tame public speaking nerves — and find more meaning in your work.
Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.
