Ragan Insider Beki Winchel
4 power tips for creating hot content
Content doesn’t just have to be blogs. It doesn’t even have to be only writing. Try these avenues, too.
Search Results (custom content)
Ragan Insider Maria Scopelliti
4 steps to master the craft of content curation
Few brand managers and PR professionals have time to spend all day blogging, so finding content to republish with a bit of your brand’s flair added in is a great way to keep posts flowing.
Ragan Insider Kristin Piombino
How to calculate the ROI of content marketing
Don’t worry; it’s not as hard as it sounds. This infographic will walk you through the three-step process.
Ragan Insider Michelle Garrett
6 ways to plug your customers into your PR program
It’s often said that a brand’s fans are generally its best advocates. Here are some ways to set the wheels in motion for a fan advocacy program.
Ragan Insider Melissa Leiter
26 content ideas for social media
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
Ragan Insider Asavin Wattanajantra
10 content marketing takeaways from The New York Times
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
Ragan Insider Rebecca Scully
Content marketing strategy’s fabulous five
There are lots of different types of content, but these five options will really send your efforts into high gear.
Ragan Insider Jenny Mason
6 tips for bite-sized technical content
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
Ragan Insider Thomas Armitage
101 different types of content
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Ragan Insider Laura Hale Brockway
Finding content when it’s scarce
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
Ragan Insider Neil Spencer
How ‘content scoring’ can be a huge help for marketers
It’s a way to know which pieces of content are really driving results for your brand. This interactive infographic explains it all.
Ragan Insider Emily McGowan
The unexpected benefits of content promotion
Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.
Ragan Insider Matt Wilson
Study: ‘Expert’ content still the most influential
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
Ragan Insider Maria Scopelliti
5 reasons why content marketing isn’t a fad
Brands aren’t going to stop telling stories via blogs and other online media, and audiences aren’t going to stop wanting to read them, no matter what skeptics may say.
Ragan Insider John Egan
12 content marketing secrets from the pros
Content marketing is growing at a rapid clip, but it’s far from being perfected. Check out these tips from people at the top of this evolving field.
