What TV and movies keep getting wrong about PR
Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.
Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Also: Domino’s offers discount for customers who carry out orders, Bloomberg takes heat for Vaseline story and more.
Here’s a tidy stack of helpful tips to make your gatherings more fruitful, efficient and possibly even enjoyable.
A brand strategist shares how to see through the hype—and when to make the jump.
The managing partner for the Nashville, Tennessee agency shares about her career so far and how she is tackling new challenges in the year ahead.
Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.
The art (and science) of finding what’s not there but should be.
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.