Extolling its virtues in a vacuum probably won’t yield much. Analyze how it could be tailored to your organization and get support from trusted co-workers. Then pitch the big bosses.
If your business is just getting off the ground, heed these warnings when it comes to content marketing. First and foremost: Don’t just focus on your product.
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
If you’re creating all of your brand’s social media content yourself, you aren’t mining a vast, untapped resource: Content your fans are already creating.
Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.
Content marketing and SEO work best in tandem. Here’s how to make them sing harmoniously.
Maybe it’s covering a well-worn topic, or the text is bland or incomprehensible. Perhaps your timing doesn’t take a national holiday into consideration. Here’s how to fix it.
These common beliefs won’t help you, and they could even damage your brand.
PR pros may feel like they’re competing against content marketers; in reality, the goals and methods are much the same.
Stop wasting time on content marketing tactics that don’t bring results. This infographic reveals which types of content work best, and the metrics you should track.
Next time you need a few statistics to prove that being attentive to the needs of customers is worthwhile, refer to this infographic from the firm 100 Percent Effective.
Social media platforms, blogs, trade publications, and several other venues are great places to drum up ideas for your own content.
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
