The secretary of state’s quick quip diverted reporters’ attention and helped him untangle himself from additional political sparring. Tell us about similar PR successes, and you could win a prize.
Every organization has its own approach to posting on social media. For a few successful brands, however, there is one key to online engagement: Pick one platform. Here’s more.
The fast-food chain brought back its beloved Szechuan Sauce, but locations’ inventory proved way too small for demand. Here’s what you can learn from the public backlash.
As the iconic toy retailer falters in the online-shopping age, here are key lessons to draw from its lagging omnichannel presence.
Whether people were directed to evacuate or stock up on supplies and remain indoors, mobile technologies along with Twitter and Facebook became essential communication channels.
When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.
Though the Coast Guard asked people to call, not tweet, for help, many turned to the platform seeking aid, spreading information and offering help amid and after the powerful storm.
A brand refresh takes more than a change of colors and an update of your website layout, but what are the keys to making it stick? Consider these tips.
Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.
Here are four approaches and benefits to keeping tabs on your brand advocates and detractors, as well as the competition, to improve your online marketing strategies and tactics.
Rupert Murdoch said the decision came after ‘collaboration with outside counsel,’ though advertisers’ exodus probably helped. The former host still denies sexual harassment allegations.
Online platform has pushed digital marketing to new heights and helped brand managers better boost organizations’ reputations—as well as interactions with consumers.
The Media Relations Awards recognizes creative communicators who drew undeniable attention to their product, brand or client through significant relationships with the media and unprecedented campaigns.
When a marketing campaign accidentally linked to a controversial site, this family travel planning organization had to react fast.
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
