Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
The Media Relations Awards recognize creative communicators who drew significant attention to their product, brand or client through unprecedented campaigns and strong relationships with journalists.
As the coffee chain seeks to repair its reputation after racial incidents drew widespread criticism, its executive chairman is leaving—after nearly 40 years of work.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
Many say the practice to boosts sales, increases brand recognition, helps them stand out from their competitors and more.
The sportswear retailer sent a missive to employees announcing the resignation of Trevor Edwards, its No. 2 executive. It found its way to journalists, but the company stayed reticent.
New technology is pushing marketers to be innovative in how they get their clients in front of new audiences. Is VR technology ready for major organizations to invest?
When hurricanes struck late last summer, two organizations were ready with spiffy off-site content hubs that got the word out to journalists, worried consumers and other stakeholders.
Congratulations to this year’s finalists.
You won’t start off penning soaring orations for heads of state and CEOs. You can find local officials and businesspeople, though, who need a wordsmith. Also, ask your own boss.
The generational difference might be an easier scapegoat, but PR veterans intent on dismissing an entire demographic of young communicators are missing an important opportunity.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
You don’t have to abandon your current customers to attract different audiences. Instead, enhance what your organization does well and send messages based on what people crave.
Though one airline’s response to forcibly removing a passenger helped stem backlash, the other’s response further stoked the flames of a PR fire.
