Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Think multi-channel and measured.
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Leaders from a recent panel hosted by the Black Public Relations Society of Chicago talked about standing up for yourself and fighting racism from within the organization.
Consider these recommendations for approaching fresh DE&I goals in the year ahead.
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy.
As information is more accessible to audiences around the world, communicators must be adaptable and consider how to use brand purpose to make an impact.
