Media RelationsTori Simmons
What is pre-newsjacking? Here’s why you should try it.
Get ahead of the news cycle.
Search Results (opinion)
Writing & EditingAllison Carter
How semicolons work
Shedding some light on this most misunderstood of punctuation marks.
PRAllison Carter
This is how PR played into the Johnny Depp/Amber Heard trial
Litigation PR is “the brain surgery of PR.” It played a big role in the blockbuster trial.
Daily ScoopEmma Atkinson
Shell responds to accusations of ESG failure, YouTube CEO takes a stance on abortion rights and how Americans think about being ‘back to normal’ post-pandemic
Also: The head coach of the Golden State Warriors dedicated his press conference to voicing his anger and frustration over gun control laws.
Media RelationsBrian Pittman
3 timeless tips to score more press
There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
PR IndustryTed Kitterman
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
PR IndustryJustin Joffe
Abraham Lincoln’s humor, empathy offer comms lessons for divisive times
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
Daily ScoopEmma Atkinson
Goop’s ‘Diapér’ stunt, Carvana lays off workers via Zoom, email and how consumers feel about brands that stayed in Russia
Also: A cotton candy lobster will star in her own line of NFTs.
Daily ScoopEmma Atkinson
Coinbase users flee platform, ‘Succession’ star’s super glue Starbucks protest and what social media users think about platforms going private
Also: Would you watch a Taco Bell musical? No? What if we told you it starred Dolly Parton?
Daily ScoopEmma Atkinson
Companies take a stand on abortion rights, LinkedIn addresses legal settlement on gender pay gap and 47% support legalized abortion nationwide
Also: Domino’s Pizza goes after your crusty ex.
Ragan Insider Ted Kitterman
How PR pros can stand out amid the Elon Musk news cycle
As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?
Ragan Insider Ted Kitterman
Avoid these mistakes for more accurate survey questions
Use these best practices for polling to better measure the effectiveness of your messaging.
PR IndustryAlex Slater
The PR potential of the metaverse
Follow these six rules to create a virtual presence that is worth the investment.
Daily ScoopEmma Atkinson
Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
Daily ScoopEmma Atkinson
Delta’s message to workers highlights new mask stance, Revolve Festival devolves into Coachella mayhem and 58% of global CEOs admit to ‘greenwashing’
Also: A new Netflix documentary skewers the company culture of Abercrombie & Fitch.
