Digital rewards can provide hit songs and movies your customers value—so much that they’ll even share their valuable data. And you can promote the rewards in your PR campaign.
PR and marketing pros should follow this advice to keep clients’ original creations safe from online plunderers.
Many social media platforms are introducing new tools that give users a filtered look at news and current events. Brands can take advantage, too.
The code led to an old address for a contest. The company had let that URL lapse, and someone else grabbed it up.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
It takes more than simply whipping together some blog posts to make content marketing truly work for a brand. It’s become a very complex process over the years.
Collecting and sharing great content can captivate your fans as much as—if not more than—original images, videos and stories.
Avoid these common blunders with the help of our Content Marketing Summit this July.
It dates back to the newsletters and sales slicks of years past, but that doesn’t mean PR has to have sole ownership of content.
The modern wordsmith must be a compelling storyteller. This means writing content in a variety of ways.
Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both.
The fashion brand’s rewards program helped amplify content and encouraged fans to create their own content.
TweetDeck has introduced a feature letting social media managers double-check tweets before sending them. Facebook and Snapchat moved forward with visual mobile ads.
In a press release full of business-speak, the mobile communications giant explained that written content, video and advertising are behind the big acquisition.
Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
