The car company, one of three that Ghosn steered to a partnership, called the decision ‘agonizing’ but also ‘unavoidable.’ Will the partnership with Nissan and French automaker Renault survive?
Employees posted an image of themselves sleeping on an airport floor, which exploded on social media. To defend its reputation, the airline released CCTV video of the photo being staged.
Consider this case study of how a pizza restaurateur could use social media—and why it isn’t a quick fix or a cure all for a poorly performing business.
Creating a robust social media presence for your organization has become a no-brainer for most organizations. Consider these insights as you go about growing your audience.
Mobile makes up 65 percent of email interactions for Taylor Morrison. Most employees also watch company videos on their phones. What do these insights mean for reaching its staff?
The struggling retailer filed for bankruptcy in September 2017 and closed more than 800 of its U.S. stores, but it recently canceled its auction and is rolling assets into a new company.
Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.
Anheuser-Busch installed beer-stocked refrigerators that would be unlocked once the hapless Browns notched a win—their first in two years. A 21-17 win over the Jets let fans taste victory.
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
PR Daily’s 2018 Content Marketing Awards are open now. There’s still time to enter. The late submission deadline is Aug. 24.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
Online tools have helped PR pros do more with less, reach new audiences and engage with far-flung constituents. Yet, when it comes to social media, has it all become too much?
Tell us how videos, articles and media relations helped you raise money for a cause. Enter PR Daily’s 2018 Nonprofit PR Awards by July 25 to lock in current pricing.
The fast-food chain brought back Szechuan sauce and launched evening breakfasts in response to online feedback. Here’s how the company knows what to address.
PR pros flocked to Cannes to celebrate a year of work advocating for innovative brands and stalwart organizations. Here is the work that stood out.
