PRSA releases new guidelines on ethical AI use in PR
The organization sees opportunity for PR pros to act as an “ethical conscience” and combat disinformation throughout AI development and applications.
The organization sees opportunity for PR pros to act as an “ethical conscience” and combat disinformation throughout AI development and applications.
Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.
Plus: PSLs celebrate 20 years of fall and a ruling on AI and copyright has big implications.
Create an optimal atmosphere with reporters in mind.
The role of measurement may surprise you.
Measurement seems hard. It isn’t really.
Sally Lehrman, founder of The Trust Project, shares how misinformation and disinformation can take root.
The bank failure involved some PR failures, too.
Let’s dig past Bernays and Lee.
As our industry moves toward equity, here’s what we can do to improve.
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Winners will be celebrated with a special awards luncheon in New York City on June 16.
Also: Quartz removes content paywall.
Also: Jägermeister partners with Stonewall Inn nonprofit to create LGBTQ+ safe spaces in the U.S.
The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.