The Consultant is InJim Ylisela
When it comes to measurement, turn to journalism
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Search Results (from the archives)
Social MediaLaura Bedrossian
Consider these overlooked platforms in your social media plan
Facebook and Instagram are important channels, but those aren’t the only venues where your audience spends time. Consider these alternatives.
PR Daily AwardsPR Daily Staff
Announcing PR Daily’s 2021 Nonprofit Communications Awards finalists
Congratulations to this year’s list of outstanding finalists!
Visual & Video Communications Laura Bedrossian
How museums and libraries are thrilling audiences on TikTok
Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process.
Writing & EditingSue Horner
Timeless writing lessons from ‘Sesame Street’
The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.
Daily ScoopJustin Joffe
Communicators stress action over words in Asian-American solidarity, Teen Vogue’s incoming top editor resigns, and Peloton’s CEO addresses fatal treadmill incident
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Writing & EditingTed Kitterman
Presidents Day: Should there be an apostrophe?
AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ.
Social MediaRussell Working
7 ways to get out a Labor Day message
Wait! Before you get in a car and drive somewhere—as everyone else in North America seems to be doing this weekend—there’s still time for a Labor Day tweet, post or email from the CEO.
Ragan Insider Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Ragan Insider Russell Working
Canceling over coronavirus: Should your event go on?
Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.
Ragan Insider Beki Winchel
Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Ragan Insider William Comcowich
Fortify your press releases by ditching 10 overused words
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Ragan Insider Ted Kitterman
Infographic: 7 tips for expanding your email list
Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.
Ragan Insider Jacob Moon
Why awards are a crucial part of your PR mix
Even though programs with application fees can feel like pay-to-play posturing, the third-party validation can be helpful in distinguishing your organization or client.
Ragan Insider William Comcowich
How brand journalism fills the void as media outlets dwindle
The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. There’s another way to tell your brand story: Do it yourself.
