Ragan Insider Becky Gaylord
13 most nifty tips for networking
Whether you’re a networking expert, or someone who’d rather clean an attic than talk to strangers, this advice will help.
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Ragan Insider Becky Gaylord
5 keys to powerful, precise writing
Whip your prose into shape with these tips—they work every time. Promise.
Ragan Insider Becky Gaylord
15 writing tips from a journalist turned PR pro
A former reporter reveals her secret to make any writing project easier.
Ragan Insider Becky Gaylord
12 communication basics everyone should know
Failing to adhere to these principles can have consequences on your bottom line (or that of your company or client).
Ragan Insider Becky Gaylord
How brands (and PR pros) can take advantage of Storify
It’s an easy and intuitive social media platform that can help brands spread the word about a product, event, or just about anything else.
Ragan Insider Becky Gaylord
Who really needs to be intrigued by your headline?
If you answer this question incorrectly, you’re committing a mistake that undermines your content and turns away reporters and consumers.
Ragan Insider Becky Gaylord
12 inspiring tips for accomplishing big goals
The author just set a lofty goal for herself. This is how she plans to make it happen. You can borrow from her resolve.
Ragan Insider Becky Gaylord
Your client’s idea stinks! What do you do?
Five tips for working with a client who thinks he knows the PR business, but is instead offering disastrous ideas.
Ragan Insider Becky Gaylord
8 muddled corporate statements rewritten for clarity
The author found statements in press releases that are long and jargon-packed and reduced them to simple sentences.
Ragan Insider Becky Gaylord
12 annoying habits of social media users
From stealing content to being a know-it-all, these are the traits that irk the author. Do you agree? Anything to add?
Ragan Insider Becky Gaylord
29 tips for sailing through a media interview
Pick a few of them—or all of them—to share with your boss or client before he or she sits down with a reporter.
Ragan Insider Becky Gaylord
Social media to-do list: 10 tasks every PR pro should complete
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
Ragan Insider Becky Gaylord
12 ways brands and individuals can use infographics
From an annual report to a wedding proposal, here are the uses of the popular way to present information online—with examples of each one.
Ragan Insider Becky Gaylord
5 ways to reframe a non-news event to attract reporters
Often, PR people are asked to pitch a story that isn’t newsworthy. Here are ways to make those non-news stories attractive to journalists.
Ragan Insider Becky Gaylord
11 words to delete from press releases
Don’t worry; we have a host of alternatives for you.
