This marketer says it’s time to accept the primacy of visuals in marketing. That means giving visuals precedence over words—and over captions, teasers, quotes and even headlines.
Remember this acronym when creating or tweaking your content marketing strategy.
The search tool was developed as part of Google’s ongoing quest to deliver accurate results to search queries. It focuses on plain speech over keywords.
This list of tips shows communicators how the live-streaming app can extend reach, humanize a brand and build rapport with customers.
Crowdsourcing user-generated content is at heart of account, along with contests and partnerships.
You know you’re a content marketing leader. It’s time to test your intuition.
Two recent reports reveal where and when marketing pros share content online, along with the strategies they find successful.
Successful brand managers must do more than just create content to be a hit with audience members. Here’s how to set up a system that works.
You know you’re a content marketing leader. It’s time to test your intuition.
The construction equipment company used creativity to build great things with its ‘Built for it’ campaign.
The Netflix series about a washed-up ’90s TV star offers some great storytelling insights.
Respondents to an Acquity Group survey gave the social network the best average scores. A caveat: The most popular channels all fell in the middle range, from 4 to 6, on scale of 1 to 10.
The social media platform revealed that personalized online interactions can increase brand recommendations and diffuse negative situations.
It can be hard for brand managers to decide which strategy will get the biggest results. Here are a few things to consider.
From SEO to conversion shortfalls to missing the boat on mobile, these costly mistakes can scuttle the brilliance of what you have to offer.
